Expert in Digital Marketing and Consumer Behaviour
Dr. Esra Asif specializes in business, economic studies, and Digital marketing. With a Ph.D. in marketing and a strong background in consumer behavior and financial decision making, she offers consultancy services and course development in digital marketing.
Experienced Lecturer and Marketing Consultant
EDUCATION
Ph.D. Business and Economic Studies (Marketing)- University of Leeds (2017-2022) Pass Awarded A * in March 2022. Thesis Title: Home Sweet Home: How Message Concreteness Affects Effectiveness of Mortgage Advertisements
MSc International Marketing- Kings College London (2014-2015) Researched effective engagement through cartoon advertising for Social Awareness marketing. Courses: International Marketing, Digital Marketing, Marketing Strategy, and Planning. Grade: Distinction.
BA (Hons) Business and Marketing- Middlesex University, London (2011 –2014) Courses: Marketing, Organizational Behaviour, Accounting, Service Operations Management, Business Environment, Digital Marketing. Graduated: First Class.
University of Oxford springs school (Lady Margaret Hall) (2019) Courses: advanced research methods, Obtained Grade: Pass.
London School of Economics Summer School (July-August 2011) Courses: Human Resource Management and Entrepreneurship-Obtained Grades- A and B.