Teaching Experience

Supervisor for MSc Digital Marketing and Analytics & MA Luxury Brand Management Dissertations and Consultancy Projects (Regents University London, May 2023-Current): manage and guide students in research design, theoretical conceptualisation, data analysis, and project execution to ensure high-quality academic and practical outcomes.
Module leader for Coding (MSc Data Science in Business Regents University London, Jan 2024-Ongoing): involved in course development crafting comprehensive foundational curricula in python, designing practical assignment, and leading instructional activities to guide students through introductory programming concepts.
Module leader for Digital Marketing & Analytics in Luxury (MA Luxury Brand Management Regents University London, Jan 2024- May 2024): effectively engaging students through dynamic lectures, practical assignments, and real-world industry insights and case studies.

Module leader for Digital Marketing Data Analysis (Regent's University London, October 2022-July 2023, Masters level): Delivered lectures and lab sessions on SAS JMP, introducing analytical skills to students successfully, while being primary contact for students, as well as liaising with larger faculty for smooth operation.
Module Leader Business Analytics (Regent's University London, October 2022-Ongoing): Led Masters instruction in SAS JMP data analysis, maintaining cutting-edge curriculum through continuous knowledge updates and faculty collaboration.
Module Leader Social Media Marketing & Analytics (Regent's University London, January-Ongoing, Postgraduate): Developed assignments, improved materials, delivered lectures on social media marketing techniques, and taught data analytics using key social monitoring tools.
Module leader for Data Visualisation and Analytics for Business (Regent's University London, January-Ongoing,3rd Year Undergraduate): Developed, implemented curriculum, delivered lectures, assessed performance, and taught data visualization and inferential analysis using SAS JMP.
Co-lecturer Technology Bootcamp (Regent's University London, January-May 2023, Undergraduate): Delivered lectures on using Excel and SAS JMP for visualisation, functions and data analysis, along with engaging in marking student assessments.
Co-lecturer Exploring and Visualising Data (Regent's University London, October-December 2022, Master Level): Co-developed and delivered Google Analytics course, evaluated students, and fostered collaborative teaching environment.

Co-lecturer Tools for Data Analysis (Regent's University London, October-December 2022, Master level): Co-developed curriculum, delivered SPSS-focused lectures, and mentored students in advanced data analysis.

Regents University London: Lecturer (i.e. Assistant Professor) in Marketing Analytics

Occasional Lecturer for Consumer Behaviour (Glasgow Caledonian University, October 2022-September 2023): Assist in Consumer Behaviour lectures, online supervision, content creation, discussion facilitation, and student assessment

Glasgow Caledonian University

Module Leader for Fundamentals of Marketing (University of Leeds, October 2020-September 202, Undergraduate): As module leader, I developed the module materials, prepared lectures and seminars, and presented them online due to Covid. Also, I prepared assignments and exams for the students, graded their papers, and provided feedback. I would mentor and guide students for professional courses and activities to improve their scholarly pursuits.

Module Assistant International Business (University of Leeds, February-May 2021, Undergraduate): Teaching International Business students with data analysis for dissertations.
Module Assistant Global Entrepreneurship (University of Leeds, January- May 2020, Undergraduate): Conducted seminars, and provided and reviewed teaching materials with students and applications of their theories.

Tutor for MSC Marketing Dissertation (University of Leeds, Summer term 2019, 2020, Master): Tutored MSC Marketing Students (offline and online), to familiarise them with quantitative data analysis techniques for their dissertations with a focus on experiment designs.

University of Leeds

Middlesex University Student Learning Assistant (February- July 2013, Undergraduate): Awarded ‘SLA Excellence Certificate’ for teaching Economics and Accounting to first-year undergraduate students within Peer Teaching Assistant Scheme.

Middlesex University London

WORKSHOP

SPSS workshop for Master’s dissertation for MSC International Marketing (Regent's University London, 26 May 2023)
Teacher Training Workshop for online teaching techniques during Covid Pandemic (University of Leeds, 21 April 2021)

INDUSTRY EXPERIENCE

Voki Telecom- Assistant Marketing Manager (July 2013-October 2014): Researched consumer trends within the telecom industry, and identified potential growth market, and thus developed a B2B promotional strategy achieving 20% increase in B2B sales.
Freud Communications -Intern (September 2012): Worked on multi-platform, public-relations campaigns such as Doritos Mariachi Band (Freud Communications UK) and X-Factor. Researched and analysed data to determine ideal channels and mediums to increase reach. This enabled buzz creation around the campaign, leading to campaign extension.
Chelgate Public Relations – Intern (August 2012): Increased awareness of Magna Carta Event amongst the younger generation, whom the client had failed to reach previously, leading to a 36% footfall increase through SEO tools and social media marketing

Impressive Work

Expertise in business, economic studies, and marketing showcased through portfolio.

Dr. Asif's guidance and expertise have been invaluable to our marketing strategy.

Sara Williams

London

Dr. Asif's consultative approach and industry knowledge have greatly impacted our brand.

John Smith

New York